Different types of handouts work well for different purposes and can appeal to different audiences; all to achieve the same goal. You might have a strong image that you want to pair with a simple, to the point message. For this purpose, a postcard is the way to go. Click to read about this postcard I designed for Helping Hound…

If you have been following along, you know how much I LOVE tri-folds. They are like a postcard, but you can add a lot more info to them. Click to see this tri-fold I created for Helping Hound…

Every year, to show off the latest selection of products, I create a catalog featuring all of the items in the Pendleton Pet Collection. For the catalog design, we needed to ensure Pendleton's brand standards are followed and to capture the look and feel of heritage and adventure that Pendleton personifies. Click to check out how this project came to life…

As a wholesaler, it is vital to show your retail customers the scope of your collection. And even though you have a spectacular website, sometimes nothing beats showing all of your products laid out in a catalog. Click to read more about this catalog design I created for Carolina Pet Company…

Printed marketing materials are a must even in today's digital world. The physical act of handing something to someone tells the recipient "I have something special I want you to see." And what is more special than what your business has to offer them?! Check out this printed piece I created for The Carolina Pet Company…

Every year Pendleton Woolen Mills puts together a packet to send to all of their retailers of their new collections, including styles from their licensees. My client, Carolina Pet Company, is the exclusive licensee for the Pendleton Woolen Mill's Pendleton Pet Collection. Popular, iconic patterns from the Pendleton Collection have been translated and applied to a wide range of pet products that are also the perfect accessories for the home. I was commissioned to put together just a quick little insert for the packet in a postcard format showing off the Carolina Pet Company’s Pendleton Pet Collection.

I came up with a few different ideas…

Designing for a licensed collection, can be a little tricky as you have to stay in line with a brand’s identity and aesthetic. I have had the pleasure of working with Carolina Pet Company for a number of years, so I was familiar with the parameters of the brand. The Project: create a hang tag for a new collection of collars and leashes that are lightweight and durable, perfect for pets on the go, while maintaining Pendleton Woolen Mill’s sustainability message. See the evolution of the project here…