CATALOG DESIGN: Pendleton Pet Collection

If you haven’t heard of the Pendleton® Woolen Mills collection, you are in for a treat! The company has a rich history in the Pacific Northwest, with patterns and fabrics inspired by Native American heritage and customs. Definitely worth a look see: Pendleton Woolen Mills.

Now that you have a little background, you’ve seen work I have created for the Carolina Pet Company. If not, feel free to type “Carolina Pet” in the search bar in the footer and you will see work I have created for them over the years. Carolina Pet is the exclusive licensee for the Pendleton Woolen Mills’ Pendleton Pet Collection. Popular, iconic patterns from the Pendleton Collection have been translated and applied to a wide range of pet products that are also the perfect accessories for the home.

Every year, to show off the latest selection of products, I create a catalog featuring all of the items in the Pendleton Pet Collection. For the catalog design, we needed to ensure Pendleton's brand standards are followed and to capture the look and feel of heritage and adventure that Pendleton personifies.

As you flip through, you can see that we kept the layout clean to really let the beauty of the product speak for itself.

Pendleton Pet Catalog designed for the Carolina Pet Company by CMB Image + Design

In this book, I designed the layouts of the spreads, placed the copy and photographed the product.

I’d love to hear what you think of this design in the comments below. Could your company benefit from having a product catalog or brochure? Let's talk about creating a custom catalog for your business!