CATALOG DESIGN: Carolina Pet Company

As a wholesaler, it is vital to show your retail customers the scope of your collection. And even though you have a spectacular website, sometimes nothing beats showing all of your products laid out in a catalog.

Whether it be in print or digital, the layout of products in a catalog with all of the pertinent information right at hand is the way to go. You can show all options of an item, or show related items grouped together. This takes some of the work off of your customer by showing them what they should carry together in their store. And, as you know, customers love when you can make their job easier. It’s one of the many reasons they do business with you!

Check out this catalog I created for The Carolina Pet Company. They design and manufacture a line of pet beds and accessories that are not only comfortable, they beautifully coordinate with the decor of your home! They have an extensive selection of pet beds with a number of options including sizes, colors, and fill options. So in this book, we needed to get all skus and prices for each variant. It is a lot of copy, but I think we were able to still let the photos of the product shine.

Product Catalog for Carolina Pet Company Designed by CMB Image + Design

For this catalog, I designed the spreads and set the copy. Many of the pieces I photographed as well, though not all.

After looking at this are your inspired to create your own product catalog or brochure? Does your business need a catalog to show off your product line in a hands on kinda way? Let's talk about creating a catalog that is perfect for your business!