MARKETING DESIGN

Marketing materials are still relevant, even in today's digital world. The physical act of handing something to someone tells the recipient "I have something special I want you to see." And what is more special than what your business has to offer them?! Plus, with in-person meetings still a little difficult, these can be mailed to your clients as well.

Here are projects I have created that can be some good inspiration for you. This grouping includes basically anything that can be printed; ie: Business Cards, Flyers, Postcards, Trifold Brochures, Catalogs, Signage and Handouts. Click into each project to see the progression of its creation…


TRI-FOLD DESIGN: Carolina Pet Company

Printed marketing materials are a must even in today's digital world. The physical act of handing something to someone tells the recipient "I have something special I want you to see." And what is more special than what your business has to offer them?! Check out this printed piece I created for The Carolina Pet Company…

Read More

CATALOG DESIGN: Howard Elliott Market Collection

When you sell products, nothing beats having them expertly displayed in a catalog to hand out to your customers. As a buyer, there is just something about holding the book in your hand, flipping through the pages and having the ability to make notes on the pages. And even though many things have gone digital, nothing beats having a physical object to interact with. As the resident graphic designer for The Howard Elliott Collection, it was up to me to create this catalog experience for our customers. Read on to see how these catalogs were created…

Read More
Print Design, Poster Design Cheryl Bever Print Design, Poster Design Cheryl Bever

POSTER DESIGN: Chicago Poster

The Chicago Graphic Design Club posted a project to create a poster illustrating what Chicago means to you. Even though I was not born in Chicago, I have lived here for 25+ years and consider myself a native. The city is in my blood, and now that I am here, I don’t think I will ever leave. This project made me think why this is. Read on to see the progression of this design…

Read More
Postcard Design, Print Design Cheryl Bever Postcard Design, Print Design Cheryl Bever

POSTCARD DESIGN: Pendleton® Pet Mailer

Every year Pendleton Woolen Mills puts together a packet to send to all of their retailers of their new collections, including styles from their licensees. My client, Carolina Pet Company, is the exclusive licensee for the Pendleton Woolen Mill's Pendleton Pet Collection. Popular, iconic patterns from the Pendleton Collection have been translated and applied to a wide range of pet products that are also the perfect accessories for the home. I was commissioned to put together just a quick little insert for the packet in a postcard format showing off the Carolina Pet Company’s Pendleton Pet Collection.

I came up with a few different ideas…

Read More

HANG TAG DESIGN: Pendleton Pet Adventure Series

Designing for a licensed collection, can be a little tricky as you have to stay in line with a brand’s identity and aesthetic. I have had the pleasure of working with Carolina Pet Company for a number of years, so I was familiar with the parameters of the brand. The Project: create a hang tag for a new collection of collars and leashes that are lightweight and durable, perfect for pets on the go, while maintaining Pendleton Woolen Mill’s sustainability message. See the evolution of the project here…

Read More

 Like what you see?

These are print designs I have created for other companies. Want to see what we can create together to make your small business stand out? Click below and let’s start a conversation 👇